Celebrating
130 Years of Icons

For 130 years, American Swiss has defined what it means to wear luxury with confidence. From heritage craftsmanship to modern design innovation, every piece tells a story, one that continues to shape how we show up. This milestone isn’t just about looking back. It’s about celebrating the icons that have stood the test of time and reintroducing them for a new era. The pieces you loved then? They’ve been reimagined to feel even more relevant right now, alongside new designs destined to become icons in their own right.
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130 Years
of Style


To mark our big milestone, we’ve crafted two pieces worthy of the occasion; a circle pendant and a wrap ring in 9ct Yellow Gold, each set with 1.30 carats of graduating Lab Grown Diamonds. Their circular design reflects a legacy that never stands still, while the gentle curve of graduating stones speaks to a future that only becomes more brilliant with time.

Must Love
Diamonds


As Old Money-inspired styles continue to trend, timeless silhouettes are back in the spotlight. Our Love Diamonds collection includes everything you’d need to create a classic Diamond jewellery wardrobe, from iconic tennis bracelets to carefully cut solitaire stud earrings. Planning on popping the question? We’ve expanded our collection to feature a trilogy engagement ring and a romantic bridal twinset featuring a round-cut solitaire and pavé set band. Expertly crafted in 18ct Yellow Gold, our Love Diamond rings glitter with Earth Grown Diamonds and Created White Sapphires. The word “LOVE” is engraved in the shank where a hidden Diamond, set into the “O” sparkles just for you.

A Sparkling Signature

Some designs become signatures and our Diamond Love Bridge, featured across all of our
1 carat Lab Grown Diamond solitaires, is one of them.
This iconic detail sits beneath the centre stone, adding a touch of brilliance that catches
the light from every angle. It’s a subtle design moment that transforms a classic solitaire
into something unmistakably American Swiss.

Colour
Cocktails


Colour gemstones have entered the chat and our magnificent Bird Collection reflects the trend beautifully. Each cocktail ring features a vibrant centre stone, framed by a halo of round-cut Diamonds. Whichever colour cocktail you’re drawn to, these striking combinations embody a bold confidence designed to be worn your way.

The Rise Of
The Phoenix


Every legacy has its moment of reinvention. It’s only fitting that our newest “bird” is inspired by one that symbolises renewal, the fiery phoenix. Crafted in 14ct Gold Vermeil and Cubic Zirconia, The Phoenix necklace and drop earrings feature fluid, sculptural forms that strike the perfect balance between statement-making and everyday luxury.

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