The Trend Report:
Diamond Edition

At American Swiss, we’re at the forefront of where Diamond trends begin. We do the spotting, so you can do the styling. Consider this your inside look at what’s making the cut right now.
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DIAMOND CUTS

The Power of
Precision


From AAA-grade Cubic Zirconia set in Sterling Silver to Lab Grown and Earth Grown Diamonds, expertly cut stones are defining the moment. The focus? 1 and 2 carat solitaires that deliver maximum impact. With advances in craftsmanship, even smaller stones can appear larger through smarter settings, creating the illusion of a larger stone. Because when it comes to Diamonds, detail is everything.

DIAMOND DESIGN

An Evolution in Style

These are the trends that capture the spirit of now.

East West Settings


A fresh perspective is gaining ground. East West settings, where stones are set horizontally rather than vertically, are redefining traditional cuts. The result is unexpected, directional and unmistakably modern.

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Bold Gold


Gold is louder this season. Richer. Warmer. Impossible to ignore. When paired with Diamonds, this bolder take on Gold creates a striking contrast that feels both modern and timeless.

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Old Money Elegance


Classic silhouettes and jewellery wardrobe essentials like trilogy rings, eternity bands and tennis bracelets, are leading the way.

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Curves & Swirls


Bands with soft curves and sculptural swirls bring movement and elegance to classic forms. These designs feel organic, contemporary and effortlessly elevated. You’ll get extra style cred if you capture the trend in Bold Gold.

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Big Stone Energy


Statement stones from 2 to 5 carats in fancy cuts enhanced by pavé bands and halo settings are taking centre stage. These looks aren’t reserved for A-listers anymore. They may set the trend. But you can own it.

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Colour Coded


Diamonds are the headline, but colour gemstones have entered the chat. Royal hues like sapphire blue, emerald green and vibrant ruby red, expertly set in luxurious Gold Vermeil with Lab Grown Diamonds accents, are stepping into the spotlight. You’ll also find these colours within our Birthstone collection and you don’t have to be a May, September or July baby to wear them like a crown. Another way to live in colour? Our iconic Bird Collection is a range of cocktail rings featuring vibrant centre stones embraced by halos of Diamonds. They capture the trend beautifully and never fail to make a bold statement.

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